Music Genre Codes and Conventions - Hip-Hop

• A lot of hip-hop songs are usually set in a party environment. This could be because that the artists who create the videos don't care about life and just have parties all the time.
• A lot of hip-hop music videos such as Eminem tend to have a lot of shots of them in their music video. This could because that hip-hop artists don't put much money into their music videos so they just use themselves or that they don't put much effort to go out to places to shoot their music videos. Another reason why hip-hop artists use themselves in their music videos is because they want people to recognise their faces and so they can promote themselves.

• A lot of hip-hop artists wear branded clothing which looks very casual. This could be because that hip-hop artists don't care what they wear and don't take pride in what they wear so they just wear any clothing. Another reason why hip-hop artists wear casual clothing is that they want to look like normal everyday people, they want to blend in with the crowd.
• The main object in hip-hop music videos is money. This may be the main object because hip-hop artists have so much money that they do not care about it. Another reason could be because of the amount of money they just throw it around and spend it on ridiculous items.
• A lot of hip-hop music videos feature items such as cars, mansions, jewellery and alcohol. this could be related to the previous point. Hip-hop artists have so much money that they spend it on insanely expensive items.
• Some hip-hop music videos contain other artists in their videos despite the fact they might not sing in the video. This might be because the artist may fit better in the type of music video or they might be trying to promote other artists.

Lewis Gollop

Auteur Theory

Auteur Theory

The Auteur Theory is a theory of film making in which the director is viewed as the main creator in a motion picture. 

It became apparent in the late 1940's in France and was named by an American film critic, Andrew Sarris. The theory had been inspired from the cinematic theories by Andre Bazin and Alexandre Astruc. The Auteur Theory largely came from Astruc's explanation of the idea of the 'camera-pen'.

The Theory believes that the director, who oversees all audio and visual elements of a motion picture, is more to be considered the "author" of the movie, rather than the writer of the screenplay. Basically certain visual elements such as; camera placement, blocking, lighting and scene length convey the message of the film rather than the plot line.

To be classified as an "auteur", according to Sarris, a director must show efficient technical knowledge in his technique, personal style in terms of how the movie looks and feels, and interior meaning.

A Music Video Director that uses the Auteur Theory

Hype Williams

Hype Williams was born in July 1970 in New York, USA as Harold Williams. He is a music director and was very well known for his music videos in the 90's.

 His style was using editing techniques and effects such as fish-eye lens work, saturated colours, wide framing, cinematic references and slow motion sequences. He is considered as the strongly influential hip-hop music director of the 90's. Although he is quite well known in this decade too for certain artists such as Kayne West, Nicki Minaj and Pharell Williams.

In 1996 he received the Billboard Music Video Award for Best Director of the year as well as the Jackson Limo Award for best Rap Video of the year

And in 1998 he received the MTV Video Music Award in the Best Rap Video category for Will Smith's "Gettin' Jiggy wit It".

In 2006, he won a BET Award for Best Director for Kanye West's "Gold Digger".

He works a lot with Kayne West nowadays. In fact, as of 2014, Kayne West holds the artist record for working the most times with Hype Williams. They both have collaborated on twenty music videos, beginning in 2005 with the music video for "Diamonds from Sierra Leone".

Katie Tancred

Script - First Draft

CD Cover analysis Lorde Pure Heroine

• Stage name of the artist. The font is very basic and easy to read.
• The name of the CD. Once again the font is very basic and easy to read.
• The background has no image which is unusual because most CD covers have an image of themselves or artwork from the group/person.
• The font is in white whilst the background is black meaning that it is much easier to read.
  
• The background is once again black which is continuing the theme from the front cover.
• The writing is once again very bold and very easy to read.
• Barcode of the CD.
• The font is white and the background is black which is the same format as the CD cover. This also means that the text is easier to read.
• Production details of the album.
• Record companies
• This piece of artwork could be famous piece of art or could be an artist’s interpretation of Lorde.
 Lewis Gollop

Cd Front Cover Analysis- School Reunion The 80's

Katie Tancred

Music Genre Codes and Conventions - Metal

- Celine Dior

Music Genre Codes and Conventions - Rock

- Celine Dior