Q4) How did you use new media technologies in the construction and research, planning and evaluation stages?

Q3) What have you learnt from your audience feedback?

Q2) How effective is the combination of your main product and ancillary tasks?

Q1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Researching different Music Videos at the start of this coursework really helped us gain an idea of what conventions are needed and expected from real media products today. We analysed a few different Genres. However we particularly looked at music videos from the Pop Genre.
Here are some videos we looked at (in GIFs) ;

• Music Videos by Taylor Swift - like Shake It Off

• Music Videos by Meghan Trainor - like All About That Bass

• And then we looked at 'Royals' by Lorde - which is the song we eventually used and based our music video on.

From looking at these music videos, we discovered that as well as all being different in the way they have been produced, they all have similar conventions therefore putting them all in the POP Genre. The conventions of a Pop music video mainly comes from the theorist 'Andrew Goodwin'.  We took into account, the conventions noticed by looking at other Pop music videos and researching Andrew Goodwin, when producing our music video. 

Here are a couple of convention similarities between our Group's music video for Royals, and Lorde's music video for Royals:

(added the captions when creating the GIFs - so don't take notice of them) Here the two shots are similar because:

1. they're both close-up shots of the artist (convention of Pop music videos)
2. a similar background of a plain white-ish/grey-ish wall
3. the way both Lorde and Celine are positioned (centre of the camera - mid shot)

They are not similar because:

1. In Lorde's version, she is more further away from the camera than Celine is in our version.

Here the two shots are similar because:

1. they're both of a street
2. they're both moving vertically down/up the street (even if they are going opposite ways)

They are not similar because:

1. in Lorde's version it seems quite quiet, but in our version the street seems quite busy (with the cars parked on the road)
2. Lorde's version seems more smoother when moving backwards, whereas our version is a bit more 'rugged'.
3. Also compared to each other, this scene is later on in our music video than Lorde's version where it is at the beginning. 

We obviously haven't copied Lorde completely as we wanted to make our music video for Royals unique to us, our own version. However we have still taken into account the conventions needed to create a good pop music video.

Another convention theorised by Andrew Goodwin is that sometimes their is a part of the song where the lyrics match the visuals. We have done this in our music video, in a few parts.

One part we have done this in, is where the lyrics are "We're counting dollars on the train" - during these lyrics there is a train moving past at a train station. 

In another part we have done this but also used Juxtaposition - so have related the lyrics to the visual but in a contrasting way.

It's during the part of the song where it says "We're driving Cadillacs in our dreams"

The member of the lower class is getting onto a bus, therefore contrasting the lyrics "we're driving Cadillacs in our dreams" as he's using public transport, not driving a Cadillac - which he may be dreaming of.

We think this shows that our Music Video for Royals does use the conventions that are expected for Pop Genre music videos. And without our knowledge of these conventions, I don't think our music video would be much recognisable as a Pop video.

examples of GIFs to use for Evaluation Question 1.

We could create GIFs from our music video to answer question 1.
Here are a few example GIFs that Katie has made.

GIF of Timelapse:

GIF of Train:

GIF of Celine:

Evaluation Research Question 4

How did you use new media technologies in the construction and research, planning and evaluation stages
Media technologies we used:
          Research and planning

• Blogger- We used Blogger so that we could post all of our research and planning so that we had somewhere to store it and go back to it should we need to.
• Search Engines- We used search engines such as Google and YouTube to find research to help us create our film and give us ideas.
• Google Maps- We used Google maps to post location shots on the blog to show people where we were filming.
• Magazine adverts- To give ideas for our advert.
• CD covers- To help us in making our CD cover.

          Construction

• HD Camera- Standard camera we used.
• Advantages
• Easy to use
• Good quality

• Adobe Premier Pro- Editing program we used to create our film.
• Advantages
• More editing techniques
• More effects

• Disadvantages
• Confusing to use

• Adobe Photoshop- Editing program we used to create our logo, CD cover and magazine advert.

• Advantages
• Easy to use
• Experienced

• Mobile Phones- We used mobile phones so that we could organize everyone together.

• Advantages
• Easy to communicate
• Simple and basic

Disadvantages

Required Wi-Fi to receive messages

Evaluation Research Question 3

What have you learned from your audience feedback?

At this current stage we only have our information from our questionnaire which we used to determine our exact target audience.
Once we have finished our finished product we will produce another questionnaire and film our audiences response. From this we will be able to talk about what we learned from our target audience.

Perhaps we could create a small News-like broadcast for this question. We can film our media class watching our music video.
We could use two cameras, one at the front to the side, and one behind the audience showing the back of the audience as well as the footage being shown to them. During this we could record ourselves talking, explaining what's happening and so creating a narrative over the visuals.  This could be the intro to the News Broadcast. We can then record some members of the audience giving their opinion on our music video. We can then record one of us talking to the camera whilst walking down the corridor perhaps (?) , giving the overall result.

The quote below is from our target audience research, we will be using this conclusion in our evaluation as our feedback from our audience enabled us to realise our target audience.

"Considering the fact that we did not ask an even amount of people from each age group, we can still clearly see that our target is teenagers or woman aged 16 to 20. This will be taken into consideration when we make our music video by asking girls from that age group to give feedback on our video as we get closer to completion."

Evaluation Research Question 2

How effective is the combination of your main product and ancillary tasks?

So far we have have a front case for our digipack and a magazine advert. As far as we are concerned these parts of our ancillary tasks are a successful combination for our main product as our ancillary tasks feature our music video in order to present and advertise. For example, for both you can see Celine as she is playing the part of Lorde for our music video. Not only does this represent our video, but also creates a star image. On top of this, we believe that our magazine advert would not look out of place in a real magazine advert but our front cover for our digipack may need some work.
When we come to actually doing our evaluation, we will sum this up and of course we will have more details as everything will be finished.

Evaluation