Music Genre Codes and Conventions - Jazz

• Jazz music videos tend to contain bright lighting. This could be because of the type of music. Jazz music tends to be very upbeat and the lighting would work with that. Another reason could be because is the artist wants to see everything that is going on.
• Jazz artists clothing generally consists of them wearing very smart clothing such as wearing suits. This shows that they are classy and sharp and show their class within society.
• Filming locations of jazz music videos tend to be in street scenarios or in run places. This could be because jazz artists want themselves to stand out from everything. This is done by them wearing a suit and filming in a run down area. Another reason why jazz artists film in streets and run down areas could be because they want themselves to be seen as if they was a normal person who lives in a street with a normal day to day job.
• Sometimes jazz music videos can be filmed in large open areas. This could be because they want their videos to represent the freedom to move about or they use the space for the purpose of their ideas.

Lewis Gollop

Music Genre Codes and Conventions - Folk

• Lighting of the music video is generally very dark. The lighting is usually focused on the main artist/s. This could be because the lighting only wants you to focus on the artist/band and not on the background.
• Folk music videos usually contain close up shots of the artists/bands face/s and instruments. This could be because the artist/s want the audience to recognise their faces if they are seen again. They may take close ups of instruments because they want to show the audience that they play their instruments.
• Folk music videos tend to have a lot of black and white shots to them. This could be because folk music sounds very old and they want the video to coincide with each other. Another reason could be that the genre wants to stand out from other music videos and genres, they want to be unique.
• Folk music tends to be over exaggerated meaning that folk artists tend to go over the top with their music and can be very loud and very fast. For example Mumford and Sons.

Lewis Gollop

Shots that could be used for our music video

As I knew I would be using the train on a trip out I had last week, I discussed with the group beforehand if it would be useful to shoot a few train scenes for our music video as we had already talked about perhaps getting some train scenes in there.

They agreed and so I did take a few shots. Some are of the outside of the train and some are from the inside of the train. If we use any of these shots, we will obviously take out the sound so that it doesn't interfere with the song and/or the video itself.  Here are the shots that I managed to shoot;

Katie Tancred

Music Genres Codes and Conventions - Dance

• Dance music is generally upbeat. This could be because dance songs are used in happy environments so dance would music would further increase the emotions.
• The music videos of dance songs tend to be rather fun and have a quirky sort of style to them. This could be because dance artists want their videos to look unique compared to other types of genres. It could also be because dance musicians want their audience to have fun whilst watching their music videos.
• Dance songs generally have a dance routine to their videos. This would link in to a dance songs, also a well choreographed dance routine can be very impressive so dance artists want their viewers to enjoy watching their videos and to be wowed.
• The dancers performing the dance routine will generally be wearing the same type of outfits. This could be because if the artist is wearing a different outfit then they wouldn't want to look the same as you wouldn't be able to tell who is who. Another reason why the dancers where the same outfits could be because if every dancer is wearing the same outfit then you would be able to tell that they are the dancers.
• The colours in the video tend to very bright and colourful. This could be because dance artists want their music videos to be lively and fun to watch. Bright colours could also make people feel happier and bright colours also make the video seem more interesting. Bright colours can also make the music video seem different to other genres which generally use very dull colours in their music videos.
• The type of environment that dance songs are set in is usually party settings. This could be because party settings allow the dance routine to happen. Another reason why dance songs are set in party environments could be because parties are usually where dance songs are made.

Lewis Gollop

Time Lapse

During our video, at some point we wanted to include a time lapse of cars driving at night as well as the sky. This shows how the people features in our video want to be free as well as shows the passing of time.
Here we found a good example video we found which would be a good start to planning this section of the video. However, our aim was originally to have this time lapse still being shot down from a bridge so its a birds eye view but we all agree that we like this style as well.

 

Editing Techniques

Here, I will show some editing techniques that I think we probably could use in our music video.

• There will be a few Short Cuttings/Flash Cuttings (a cut that has a brief duration). Especially where we are planning to do a quick Shot Reverse Shot.

• They will be quite a bit of Cross Cutting (editing that alternates shots between two or more lines of action happening in different places)

• At the end, we could use a slow fade out. I quite like the idea of when the lower and higher class meet at the end, the scene slowly fades out.

Katie Tancred

Music Genre Codes and Conventions - R'n'B

• Lots of R'n'B music videos tend to have a lot of close ups of the artist/s. this could be because the artist want to promote themselves and so that people recognise their face/s.
• The music videos tend of have a lot of use of special effects. This could be because that R'n'B artists want to make the videos look fancy and give a certain flair to their videos that no other genre may use.
• The environment for these kind of music videos tends to be in a house with a massive party going on in the background. This could be because R'n'B artists do not have a care in the world and go around having parties all the time.
• In R'n'B music videos money can be seen extensively. This point can be related to the last one. R'n'B artists have so much money that they spend of insanely expensive things that they don't necessarily need. 
• Most R'n'B music videos tend not to have much input from the artist throughout the video. The music video tends to contain more of a narrative than the artist. This could be because the song may need more of a video than the artist so that if fits in with the video.
• R'n'B music videos sometimes have a narrative. This means that some songs within the R'n'B genre have a meaning behind. Narratives do happen in R'n'B music videos but it is not that common.
• Some R'n'B music videos have a dance routine. This could be because a lot of R'n'B songs have parties in the background so they may want to get the people to dance. Well choreographed dance routines can also be very impressive so R'n'B artists may do this to wow their audience.

Lewis Gollop